VEDI VERO was founded in 2013 by an Italian-Korean designer. Which means ‘See the Truth’ in Italian. The brand's eyewear is designed in Korea and made in Italy. Worn by Ko Jun-hee in the Korean drama ‘She's Beautiful’. The brand has become a hit with many artists and fashionistas. The brand has been favoured by many celebrities and fashionistas and have been worn by many Korean celebrities, including GD, Lee Min Ho, Nam Joo Hyuk, IU Lee Ji Eun, Park Shin Hye and Song Hye Kyo.